AcousticMusicScene.com » PR & Communications Pointers

Songwriter Marketing Tips: Writing a Great Bio

Michael Kornfeld — Fri, 23 Apr 2010 21:26:25 +0000

Why is writing a good bio so important for singer-songwriters? What are the biggest challenges of writing one, especially if you’re writing it about yourself? What are the qualities of a really good bio? What are the different ways you can use them in publicity and in marketing yourself? AcousticMusicScene.com’s Michael Kornfeld, a communications and PR strategist, recently responded to these and other questions posed to him by singer-songwriter Sharon Goldman for Songwriting Scene, a blog for songwriters about songwriting. That interview is re-posted here with permission. [To read the article, click on the headline.]

AcousticMusicScene.com Editor Speaks at SS Cape May, March 26

Michael Kornfeld — Wed, 17 Mar 2010 23:34:27 +0000

AcousticMusicScene.com’s Michael Kornfeld, who also is a communications and public relations strategist, will be among the panelists discussing “Music Marketing, Publicity & Press: The New Media Revolution” during the third annual Singer-Songwriter Cape May. The music business conference is set for Friday and Saturday, March 26-27, in the historic Victorian-lined New Jersey seaside resort community. SS Cape May will feature two afternoons of music business keynotes, panel discussions, workshops, mentoring and demo-listening sessions, exhibits and performance critiques at Congress Hall and Harrison Conference Center, as well as two evenings of artist showcases at various venues. Singer-songwriters Steve Forbert and Nicole Atkins present musical keynotes on Friday and Saturday, respectively. Attendees also will have plenty of opportunities for networking with other singer-songwriters, musicians and music industry professionals. [To read a short article previewing the conference, click on the headline.]

Personal Referrals, Social Networking Are Key in Arts Marketing

Michael Kornfeld — Thu, 24 Jan 2008 17:01:25 +0000

Where is arts marketing going, and how can the presenting field lead the way? That question and more were addressed during one of the numerous informative super sessions and burning issues forums held during the 51st Annual Members Conference of the Association of Performing Arts Presenters that took place in New York City, Jan. 11-15. The session was directed primarily towards toward those who market larger performing arts and cultural centers, many associated with colleges and universities. However, much of the presentation is pertinent for those promoting smaller venues and coffeehouses, house concerts, folk music societies and festivals â€“ including the notion that personal referrals and social networking are key to building audiences. [To read the entire article, click on the headline].

Engaging Next Generation Audiences

Michael Kornfeld — Wed, 31 Jan 2007 00:13:41 +0000

Among the wide array of workshops and burning issues forums during the Association of Performing Arts Presenters 50th Annual Members Conference in New York was a so-called super session on "Engaging The Next Generation" with Rebecca Ryan, founder and CEO of Next Generation Consulting.

Although Ryan’s remarks focused on trends, facts and strategies for getting younger people involved in arts leadership, the research her team conducted with the Arts Council of Indianapolis sheds important light on positioning -- what venues and acoustic music presenters throughout the country can do to better reach those in the 20-40 age-range, assuming there’s an interest in doing so. [Click on the title in red to see the entire article]

Strategic Communications Planning for Venues

Michael Kornfeld — Thu, 04 Jan 2007 14:00:03 +0000

A sound communications plan, like a good business plan, provides you with a roadmap for where you want to go. It outlines the steps you need to take and the resources you need to get there --including communications vehicles -- and provides opportunities for tune-ups along the way.

Ten steps to help drive your strategic communications planning efforts follow: [To see the entire article, click on the title in red]